Could AI twins change the way companies build products? | Unlocked

Show notes

In this episode of UNLOCKED, Cindy Candrian, founder of Delta Labs, joins us to explore the rise of “AI twins”: artificial versions of people designed to better understand how we think, decide and behave.

🎙️ Drawing from her work at the intersection of AI, human behavior and decision-making, she explains why humans are often blind to their own biases, and why AI twins can sometimes predict our actions more accurately than we can ourselves.

📊 We also discuss cognitive bias, overlooked customer segments, and how AI can help businesses move beyond their own perspective to make better decisions, ask better questions and understand people in a more nuanced way.
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